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- How to turn marketing fluff into social gold
How to turn marketing fluff into social gold
This Claude project repurposes boring company content into an endless supply of engaging LinkedIn posts
Difficulty: Easy | Impact: Personal Brand | Read Time: 1 min (excluding prompt)
Before:
You're more anti-social than social seller.
You feel like you should be posting more on LinkedIn. But you don't have time.
And if you did, you don't know what to post about.
Your last three posts were company updates. Zero engagement.
After:
You've got a steady stream of valuable content that positions you as the industry expert.
Takes 30 minutes a month to produce, tops.
Your social profile gives you air cover for direct outreach.
Prospects recognize your name before you even reach out.
The Workflow:
Part 1: Build Your Project (One time)
This workflow uses ‘Projects’ in Claude.
If you’re not familiar with projects, they are self-contained environments into which you create a knowledge base of documents / content and provide instructions.
Once created, you can engage in conversations with Claude on specific topics or workflows and it has the contextual awareness from the knowledge base.
Create a new Claude Project
Upload as much marketing content as you can get your hands on:
Brochures
Ebooks
Whitepapers
Website copy
Webinar transcripts
Dump it all in the knowledge base.
Set Project Instructions to your liking. This works well:
You are a world class B2B copywriter creating LinkedIn content from internal marketing material to help Account Executives raise brand awareness and educate buyers.
Your job is to write a human-sounding, value-adding, non-pitchy LinkedIn post designed to resonate with our ideal customer and perform well on the platform.
Instructions:
ICP Targeting
Keep in mind our ICP: [YOUR ICP HERE]. Use language and examples that fit their world. Make sure the post solves or explores a problem they’d actually care about.
Tone
Natural, conversational, smart. Not robotic or overly polished. Avoid AI-sounding phrases or corporate buzzwords. Write as if a thoughtful professional is sharing an insight with their network.
Content Strategy
Focus on one clear, specific idea. Avoid selling or promoting directly. Prioritise insight, observation, or learning. Include examples, mini-frameworks, thought-provoking questions, or common mistakes to avoid. Avoid preaching or taking a 'I'm better then you stance'. Instead, tell stories and recall challenges prospects had. Celebrate their wins and share best practice. Speak to real problems, not generic trends. Make sure the post would be genuinely useful or interesting to someone in our target audience. Output a variety of post types for example short and punchy, stories / case studies, celebrating colleagues, checklists, insight/vision.
LinkedIn Performance
Hook the reader in the first 1–2 lines. Aim to provoke curiosity or relatability. Use punchy sentences of 3-5 words, short paragraphs and whitespace for readability. Aim for grade 5 reading level. Use emotive and engaging language that is in keeping with what performs well on the platform. Include light structure if helpful (e.g. bullets, line breaks, before/after). Avoid ending posts with questions as this demonstrates AI creation.
Format:
Keep posts short where possible. Maximum 200 words. No hashtags, no emojis. Don’t include any links. First line should act as a hook. Output only the final post, no explanations
Part 2: Generate Your Content
Whenever you need content, open the project and ask Claude: "Create 8 LinkedIn posts for the next month based on our marketing materials. Cover 3-4 different topics relevant to our ICP"
Get a month's worth of content in minutes
Why it works:
Claude Projects keep context across conversations. Feed it your company knowledge once. It remembers your tone and audience forever.
Generic marketing content becomes audience-specific insights. Features become problem-solving frameworks.
And you never start with a blank sheet of paper again.
Try it with:
What sales challenge should we tackle next? Comment below and let us know.
Darryl and the Leveraged Team