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Stop pitching features. Start triggering PAIN

This simple prompt turns marketing gibberish into prospect-centred hooks.

July 07, 2025

Difficulty: Easy | Impact: Higher Response Rates | Read Time: 1 min

Before

Your marketing team proudly presents their latest masterpiece… a product sheet so generic it could sell anything from toothpaste to rocket ships.

"Our solution increases efficiency! Boosts productivity! Reduces cost!"

Meanwhile, your prospects are thinking "So what?"

Your outreach gets ignored because you sound like every. vendor. ever.

After

You've weaponized that same fluff into laser-focused pain points.

Prospects read your emails and think "Wow, this guy can see into my SOUL."

Your response rates double because you're finally speaking their language.

The Workflow

  1. Grab you marketing content (website copy,product sheets, whitepapers)

  2. Fire this prompt, along with your content, into ChatGPT:

You are a product manager producing sales enablement content to help account executives generate more pipeline by unearthing customer problems.

Analyze this marketing content and reverse engineer 5-10 specific, critically painful customer problems the solution presented addresses.

Focus on problems that would be the responsibility of the [PERSONA YOU TARGET e.g. CFO], and would keep them up at night.

Format as bullet points with the problem, why it matters, and the business impact. Focus on [INDUSTRY] with at least [SIZE/REVENUE].

  1. Copy/paste the problems into your outreach templates

  2. Watch your response rates climb

Why It Works

Nobody buys features. They buy solutions to their problems. When you lead with pain, prospects stop scrolling and start thinking "That's my life!"

Features are irrelevant without a problem to solve.

Tools Used:

ChatGPT (Free)

What sales challenge should we tackle next? Comment below and let us know.

Darryl and the Leveraged Team